Portfolios That Sell

Professional Techniques for Presenting and Marketing Your Photographs

Selina Oppenheim

UK/Europe: Buy 'Portfolios That Sell' from Amazon.co.uk

USA: Buy 'Portfolios That Sell' from Amazon.com

From a reviewer on Amazon:
As a professional photographer in the throes of a major repositioning effort, Selina's book provides valuable insight into how to carve out a single vision in 15 to 18 images, wrapped, packaged or otherwise presented in a way that supports that vision. The book doesn't pull any punches. It isn't for the on-the-fence photographer. If you want to win, you have to play to win. There is an investment in time, in money and in patience...none of which are particularly pleasant when faced with the uncertainty of a complex and ever-competitive market. My only disagreement with her - and the reason I rated the book 4 out of 5 stars - is because I feel that the biggest obstacle to getting an assignment is not knowing the right people. Salina thinks it's all about the work. I have found that my biggest assignments came from contacts in the industry. All of us who work on a national level are technically proficient, and most of us are bright, talented and driven. Yes, our styles cover the broadest spectrum imaginable, but what really seperates us is our contacts. With the onset of digital, photography as we once knew it is history. And that's the dirty little secret of this business...If it isn't perfect, we'll fix it in photoshop. My suggestion to anyone entering this field is to network like your life depended on it. Believe me, it's where the line in the sand is drawn.

• Paperback: 144 pages
• Dimensions (in inches): 1.57 x 11.01 x 9.08
• Publisher: Amphoto; (June 2003)
• ISBN: 0817455434